What other options would an entrepreneur have to market themselves to their audiences? What things can a blog do for an entrepreneur that these other means of self-promotion cant? Do you feel blogs are an effective alternative to these methods? Why or why not?
There are a handful of options available to entrepreneurs which would enable them to market themselves or their business products; television, radio, print, door-to-door and phone marketing, all nationally and internationally. The downside of using these modes though, is above all money. Transportation is an easy access if an entrepreneur wants to get to the consumers at a personal level at their home. Radio and television are tougher because the expenses add up, where the seller must pay for a team to sell the product. Ultimately, blogging is now a better, quicker, and cheaper choice for the entrepreneur. The internet connects you to billions and billions of people around the world at a click of a button for a fairly low price. Ideas can be written in detail, step by step, pictures can be posted, and most importantly others can give feedback or not. If an entrepreneur has an audience, then the audience can chime in with some thoughts, constructive criticism or positive feedback, which are very helpful to the seller and therefore blogs are an effective and better alternative.
Did the research material you found support or not support your original thesis?
Although I was skeptical at first about blogs having any credibility, the research information that I found actually taught me and confirmed, that yes, blogs are a credible source of information. I must admit my thesis was unsteady, but now stands firm on the side for blogging. After this module I have agreed that blogs have some credibility and so changed my previous answer form Module 1 Question 1, which can be found under “The Role Blog… Part2”
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